Garden Hose reel

Some products have become so commonplace that we barely stop to ask ourselves why exactly they look like that. Together with ZEE, a fresh Belgian company, we took on the challenge of looking at the garden hose reel from a distance and giving it a complete redesign. The result is a modern version, with the internal functionality and external design perfectly attuned to each other. What used to be a purely functional product is now the absolute eye-catcher in your garden.

  • Henry van de Velde label 2012
  • Client: ZEE Design

Once a necessary evil...

If you have a garden, you probably need a garden hose. It’s a useful thing, but sometimes also such a jumble. It often gets in the way and isn’t exactly pretty. But it doesn’t have to be like that.

banner2-mirtoon an absolute eye-catcher

For ZEE, a new Belgian company, we worked on the design of a garden hose with automatic reel. We chose a round shape as our basis. This looks neat and also reflects the internal functionality. With a timeless design and iconic colors, the garden hose reel makes a statement. That’s how we promoted this product from the DIY store to the design store. Quite an upgrade!


The reels can rotate 180° around their integrated wall bracket, which means they can be turned to the left or to the right. Thanks to the automatic rewind system, the garden hose reaches exactly where it needs to reach and can easily be wound up again after use. With the 25 meter hose, you’ll easily get to all the corners in your garden. The 10 meter little brother is perfect for your terrace.


“Every year, Design Vlaanderen presents the Henry van de Velde Labels, the highest quality label for fantastic, innovative and well-designed products. In 2012, the Garden hose reel received one of these seven Labels.“