SportUp branding

SportUp is a Flemish accelerator for startups that want to market sports tech. Their mission: to help startups turn their initial idea into a successful and international story. Our job was to translate these grand ambitions into a vibrant identity that radiates as much energy and enthusiasm as the driving forces behind SportUp.

  • Client: SportUp
SportUp Logo 3

Full steam ahead

The result is a dynamic and sporty logo with a clear upward line that creates a strong sense of movement and growth. It really echoes the power that SportUp possesses to give startups a good boost!

The bigger (color) picture

A brand identity goes way beyond the logo. Every aspect of the brand image is examined. In addition to the font and color palette, we clearly defined the type of images that match the brand.

SportUp Font 3

Super sub

Different brands can be distinguished within SportUp: Meet, Boost and Start. Each sub-brand caters to a different type of business in terms of growth phase, and involves different activities, goals, etc. And that is why each sub-brand got its own identity, without losing sight of the general ‘look & feel’. The dynamic aspect of the oblique line is reflected in the positioning of the brand word for each of the underlying brands.

SportUp Meet
SportUp Boost
SportUp Start

Brand book

To safeguard the brand identity, all brand guidelines were documented in a brand book. This way, the accelerator and other parties can also get started with the SportUp style.


SportUp Brand book

Time to shine

Time to show off and introduce SportUp to the general public. A complete arsenal of promotional material was developed according to the SportUp style: from business cards to banners and flags, to a complete keynote template. All of these items were carefully coordinated with the new house style, so that everyone in the sports-tech world and far beyond will recognize the brand a mile off.

SportUp Presentatie
SportUp Visitekaartjes 2
SportUp Banner 2

Click and aim

Of course, the website could not be left behind. With a personal approach, we address the startups directly. Depending on their interests, we guide them to one of the accelerator programs on offer. And all this of course in the familiar SportUp style.

SportUp website 3
SportUp Social Media 2


The picture is complete with an extensive range of social media templates. These handy templates are an easy way to create attractive and eye-catching posts for any social media network in no time. Now let those entrepreneur tips come flooding in!


SportUp Tagline full

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