VIDEO | Dott.Talks

Driving ambition: we want to grow!

In the 7th and 8th editions, our CEO Pieter Lesage engages in insightful conversations with Geert Vromman, CEO of Cropland, a trailblazer in Artificial Intelligence. Together, they delve into Cropland's strategic shift towards a scalable business, highlighting the pivotal role of Studio Dott as a collaborative partner

For this challenge, Studio Dott adopts a 360-degree approach to design, seamlessly integrating service, digital, and branding solutions. Understanding the landscape, we recognized the importance of switching from a project-centric to a licensing business model, guiding Cropland in shaping this idea. This shift towards recurring revenue solutions addresses the common challenge of perpetual project sales, a significant hurdle in the project-based business landscape. Our collaboration with Cropland is more than a business model transformation; it's a redefinition of branding aesthetics, demonstrating the effectiveness of strategic design in fostering business growth and innovative service offerings.

More interesting insights

A healthy house to thrive in

A healthy house to thrive in

Pieter Lesage, CEO of Studio Dott, engages in a revealing discussion with Anneleen Vander Elstraeten, Managing Partner at Four & Five Law Firm, highlighting the seamless design and execution partnership with Studio Dott and our sister company Concrete for their innovative office space.

Dott's technical skills and exceptional product design.

Dott's technical skills and exceptional product design.

Welcome to another episode of Dott Talks, where our CEO Pieter Lesage has insightful conversations with innovative entrepreneurs about design and the essence of entrepreneurship.